24/03/15 About Blogging

Why blog? part 2 about Mark Thorne



Mark Thorne came to my office looking for a website where he could show, share and sell his photography. WOW. What a treat designing  a site to display such great images – like National Geographic great! First we created a smugmug site. Then I asked Mark if he wanted a blog, initially he said said –  no, I don’t think I want to blog – but really he already was blogging.

Mark takes unusual nature photos (mostly) and had been sending out piles of pictures to his followers via email with descriptions of the adventures – isn’t that like blogging? Blogging was made for people like Mark who like to communicate and have an ongoing source of material. So, I told him he was already blogging. The smugmug site markthornephotography.com views more like a portfolio, slideshow and shop with all kinds of print options. And the blog is just like a … blog – markthorne.photos  (very very cool url) The .photos was released in time for his site – I thought that was a certain sort of big sign of approval from the WWW that he indeed should have a blog.

As time goes by and he continues to fill up the blog with pictures and stories he will create a beautiful archive rather than contributing to the email abyss. And, nobody likes the abyss.

Thank you Mark for your art and for taking the plunge and blogging.




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30/12/14 About Blogging

Why blog?

should-i-blogIs blogging for you? You might have a lot to say, pictures to share, something to teach, events to review, to drive traffic to your website, news to spread – you might enjoy writing! Whatever your purpose blogging should be about something you know that will come naturally for you to write about. The search engines really love blogs, if they are well fed. Blogs are certainly SEO (search engine optimization) positive. Ongoing worthy content via your blog will help significantly to rank you higher and closer to the top of the page in search results.

Attract attention to your blog with Facebook. Much of life is about communication thus the popularity of Facebook. Very quick, easy, accessible. Facebook and your blog can work together really well. I was very resistant to Facebook for a long time guarding my privacy – but through the website design business my clients drove me by their need to Facebook. For the most part I use it for business, event promotion and following my children! I really appreciate it now and it really can be fun. One of my favorite’s is when my biz partner Ellen posted a video of her own feet snowshoeing to work. She took selfies to a whole new level!

A blog post can be casual to serious; as informal articles, critical reviews, ‘how to’ tutorials or even pages in a novel. You can begin blogging and acquire a following to support traditional publishing. If you have a substantial following to your blog a publishing company will highly regard your potential buyers and more likely offer a contract. A photographer or artist may not write much at all and post new images as they create and keep people in touch. There are many reasons to blog, but it does take commitment – your blog will not write itself.

I will continue to blog about blogging (don’t you love it?) among other things related to websites and how to leverage your site to help your business grow.

Happy New Year & Happy Blogging in 2015!

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